2288 "Helping You Sell" is an bit of an oddball film, since it is a Jam Handy film basically about Jam Handy films. But what is so very important about this particular film is it explains how many of those classic Jam Handy films, like "Case Of Spring Fever", or "Coach For Cinderella", or "Master Hands" were used in selling Chevorlet cars. The film was obviously created for a regional sales meeting, and it explains Chevorlet's strategy of using short films and pseudo-newsreels to help sell cars. This method, the film explains, is help drive a mass marketing campaign and let the salesmen focus on the parts that only he can do. Most importantly, the film answers the why of selling, rather than the more common how (cf. "Hired!"). The Master Key Wilford B. Wolf 2003-05-17 19:41:15 2003-05-17 19:40:38 4 5282 This film, which details WHY Jem Handy and Chevrolet makes films about every freaking part of a car and where to show it, is split in half. The first is a somewhat strange overview of how the salesman can effectively get their message across (which leads me to believe that they had door to door salepeople for cars back then) and then explains that the BEST way to get these messages across is showing these films to the masses! In movie theaters! To Civic groups! To School Children (so they can pressure their parents into getting a motor vehicle (which is REALLY stretching it). After that, we see some clips from films in the Jem Handy collection, featuring (GASP!) films NOT AVAILIBLE ON HERE! Still no explanation given, however of why there's the turtle on the roof of the car.. Car Film Porn Spuzz 2003-07-21 16:34:04 2003-07-21 16:34:04 3 10013 Mass production. Mass market. Mass selling. You know they want it. Satisfy them! Performance! Close the deal! Get them young - in the schools! Just like the Nazis! Reaching thousands! Entire families! I had not considered this before, but Jam Handy ranks with Leni Riefenstahl in propaganda film making. And a nice shot of the uncompleted SF-Oakland Bay Bridge. Jam it up your mass! Steve Nordby 2004-02-29 14:58:50 2004-02-29 14:58:50 5 This trade film made to show the effective use of motion picture advertising to the masses(before there was a television in the home)is well done. It must be remembered that it is made to be viewed by people in the auto business-not the general public. Well done 5 ERD 2006-02-07 14:59:45 2006-02-07 14:59:45 4 4.25